Debunking 'Green' Myths - What to Look for in Chemical Cleaning Products

When selecting chemical cleaning products, being curious and informed is essential. In the cleaning industry, 'greenwashing' is a form of marketing that gives a false impression that a company's products and methods are more environmentally friendly than they are. Here are some examples of greenwashing and what to look for when selecting cleaning products:

'All Natural Ingredients'

While some chemicals are derived from natural plant-based sources, obtaining the amounts required for the industry can be unsustainable without synthetics. Additionally, newer synthetic variants can be more effective. Be wary of labels that overemphasize natural ingredients.

'Eco-Friendly' 'Non-Toxic'

These terms are widely used but unregulated, so checking product labels and safety data sheets is essential. The product may still contain harmful substances, and all ingredients and processes have some environmental impact, even water!

'Green' Logos and Marketing

Labels and promotional material often contain imagery implying green credentials without supporting data. These claims are often misleading, so pay attention to the fine print.

The Competition and Markets Authority's Green Claims Code

The Competition and Markets Authority launched its Green Claims Code during COP 26 to help businesses understand and comply with obligations under consumer protection law when making environmental claims. This code sets standards for ecological claims to ensure they are truthful and supported by evidence. By being informed and knowing what to look for in cleaning products, you can avoid greenwashing and positively impact the environment.